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Speak Up. Show Up.

Feb 6, 2023

In the presentation skills training I facilitate, I’m often asked the question: What do I do if my content is just boring?


The truth is, your content can’t be boring or no one will pay attention - it’s just the facts.


The good news is - there is no inherently boring content! There is only content that hasn’t been crafted in a way that engages that particular audience.


This applies to presentations as well as emails, conversations with clients, business partners and your kids or parents as well.


I created this episode to help you take any content and make it way more interesting.


Specifically, you’ll learn:

  • The first and most important thing you must do to craft content that will engage any audience (it’s magical, really)
  • What working in the insurance industry taught me about creating engaging content
  • Why stories are important, no matter what your topic - and how to choose ones that work
  • How to approach your content with the right intention so the audience or person walks away with their needs met
  • Ways to narrow and focus your content to meet the needs of the audience or the person you are speaking with


I hope this episode helps you brighten up and focus your content in a way that lights up your audience, whether that’s one person or a whole auditorium full of people.


Want a copy of Michelle Book, Beyond Applause: Make a Meaningful Difference Through Transformational Speaking? Go here: